© Karen Morgan Photography
Click the video below to watch a longer step-by-step creative process walk-through.
Pfizer • Rimadyl Packaging
Objective: Composite individual hero images of running dogs with plates of scenic background and arrange elements to fit within long horizontal layout. Process/Solution: Silhouette dogs out and rearrange placement, creating a visually balanced trio of dogs. We enhanced the sky and placed bushes at the ends of the frame to bookend the composition. Techniques: compositing, retouching Acknowledgements: Agency: Rhea Kaiser Art director: Jack Voss Photography: Karen Morgan