Objective: Create an image of a working Isokern fireplace underwater.
Process/Solution: We worked with the creative team at On Ideas and photographer Amy Ploss-Samson of Figure 8 Studio to come up with a plan to shoot the underwater plates needed for the composite. We utilized existing images from the client’s library and built and illustrated the image.
Techniques: Illustration, compositing, retouching
Agency: On Ideas
Creative director: Chris Nott
Art director: Tiffany Biziewski
Photography: Amy Ploss-Samson, Figure 8 Studio
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.