Objective: Create a composite image of a petroleum refinery to appear as if it were underwater and surrounded by sea life, highlighting the impact on coral reefs that decisions made by energy companies have on our oceans and conversely how changes in the ocean's reefs will impact world markets.
Process/Solution: Catlin Seaview made a library of undersea images available to us and hundreds of reef images were combed through to find suitable images to pair with the different areas of the composition. This composite used a great number of donor images to create the desired effect, but the art director was very clear about what they wanted. As each element was added it was roughly mocked up and approved before moving forward, each step building upon the last until the illusion was complete
Techniques: compositing, retouching
Agency: On Ideas
Creative director: Chris Nott
Art director: Lauren Soutar
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.