Objective: Create a photo illustration of an open magazine in heavy winds that appears to be crumpling the top page and revealing the copy underneath.
Process/Solution: We worked with photographer Ivan Do to photograph crumpled paper in multiple arrangements. The top page was composited with the copy placed underneath and shadows painted in. If you look closely at the words, you can see that they appear to be blowing off the page.
Techniques: retouching, illustration
Agency: On Ideas
Creative director: Chris Nott
Art directors: Tiffany Biziewski and Lauren Soutar
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.