Objective: Create a photo illustration of the number “20” in the style of the iconic, beveled chrome series numbers found on the back of BMW’s automobiles to celebrate the BMW factory’s 20 years of manufacturing vehicles in the U.S. The completed illustration was used on billboards, banners, merchandise, and on the cover of a commemorative BMW Group coffee table book.
Process/Solution: We photographed and measured the actual numbers, converted those shapes and facets in Illustrator to vector shapes, then imported the paths into Maxon Cinema 4D in order to mold the 2D outlines into 3D forms, precisely recreating the beveled profiles. The objects were textured and lit, rendered and then embellished in Adobe Photoshop.
Techniques: photography, CGI, illustration
Agency: On Ideas
Art director: Tiffany Biziewski
Creative director: Chris Nott
Photography: Fred Rollison (factory photography)
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.