![](https://cdn.myportfolio.com/6e2230cefbbde37097bbc508f0d298bc/aa45c6732dd96feaad7c3439_rw_1920.jpg?h=8564b759cf1d51ac8d460cf8a57d850e)
© Adam Ewing
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.
Objective: Enhance the automobile featured in the ad. The car that was approved and ordered for the shoot did not arrive on location so a backup car was photographed that did not have the correct paint color or tinted windows. Process/Solution: We selected the body panels, changed the paint color, darkened the windows, cleaned up extraneous reflections, illustrated a license plate from scratch complete with screws, and cleaned up, rotated, and retouched the tires making sure to highlight the tread pattern. Techniques: compositing, retouching, illustration Acknowledgements: Agency: The Martin Agency Art director: John Ryland Photography: Adam Ewing