Objective: Enhance the automobile featured in the ad. The car that was approved and ordered for the shoot did not arrive on location so a backup car was photographed that did not have the correct paint color or tinted windows.
Process/Solution: We selected the body panels, changed the paint color, darkened the windows, cleaned up extraneous reflections, illustrated a license plate from scratch complete with screws, and cleaned up, rotated, and retouched the tires making sure to highlight the tread pattern.
Techniques: compositing, retouching, illustration
Agency: The Martin Agency
Art director: John Ryland
Photography: Adam Ewing