© Adam Ewing Photography
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BF Goodrich • Mud Terrain Tires
Objective: Create a composite image showcasing BF Goodrich’s Mud Terrain Tire from three different angles. Remove each one of the hundreds of injection mold numbs and a myriad of manufacturing imperfections from each of the three views/angles. Clean up all lettering defects and enhance readability. Finally, layer all three views into one composite and add drop shadows. Process/Solution: We silhouetted and painstakingly retouched the three tire images composited together to create a triple tire effect. Techniques: compositing, retouching Acknowledgements: Agency: The Martin Agency Art director: John Ryland Photography: Adam Ewing