![](https://cdn.myportfolio.com/6e2230cefbbde37097bbc508f0d298bc/408f87a5057678065715f174_rw_1200.jpg?h=955bd0d462fde1796f27ea0eb50eb7e4)
© Adam Ewing Photography
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.
Objective: Create a composite image showcasing BF Goodrich’s Mud Terrain Tire from three different angles. Remove each one of the hundreds of injection mold numbs and a myriad of manufacturing imperfections from each of the three views/angles. Clean up all lettering defects and enhance readability. Finally, layer all three views into one composite and add drop shadows. Process/Solution: We silhouetted and painstakingly retouched the three tire images composited together to create a triple tire effect. Techniques: compositing, retouching Acknowledgements: Agency: The Martin Agency Art director: John Ryland Photography: Adam Ewing