Objective: Create a photo illustration for Benjamin Moore’s new INSL-X Primer where a paintbrush is applying a strip of paint that transforms directly into a kitchen cabinet door.
Process/Solution: We worked with photographer Adam Ewing to shoot the door, brush, and strip of paint as separate elements. Each piece was masked out and combined. Multiple paint color options were delivered to the client.
Techniques: compositing, retouching
Client: Benjamin Moore
Agency: The Martin Agency
Creative director: Vanessa Fortier
Art director: Pat Wittich
Photography: Adam Ewing
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.