![](https://cdn.myportfolio.com/6e2230cefbbde37097bbc508f0d298bc/2a5e5346dd744b2e8bfafa8a_rw_1200.jpg?h=97419b9b1995e6abeb54e2d662d7e360)
© Jeff Glotzl
Click the video above to see a quick slideshow of how this image was put together.
Click the video below to watch a longer step-by-step creative process walk-through.
Objective: Create a Vegas-style neon sign illustrating 93 Octane’s branding capabilities. Process/Solution: The idea was originally proposed as an Adobe Photoshop composite, but it was a better fit to model the sign in 3D and combine the rendering with photographic elements to create the final image. Techniques: 3D modeling, texturing, lighting and rendering in Maxon Cinema 4D combined with compositing and illustration in Adobe Photoshop . Acknowledgements: Agency: 93 Octane Art director: John Lindner Photography: Stock