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Objective: Create a Vegas-style neon sign illustrating 93 Octane’s branding capabilities. Process/Solution: The idea was originally proposed as an Adobe Photoshop composite, but it was a better fit to model the sign in 3D and combine the rendering with photographic elements to create the final image. Techniques: 3D modeling, texturing, lighting and rendering in Maxon Cinema 4D combined with compositing and illustration in Adobe Photoshop . Acknowledgements: Agency: 93 Octane Art director: John Lindner Photography: Stock