The assignment was to create an image where we put a working fireplace underwater. Working with the creative team at Onideas and photographer Amy Ploss -Samson of Figure 8 Studio we came up with a plan to shoot the underwater plates needed for this composite and utilizing some existing images of the client's library, the composite was built and illustrated into the image you see in the final ad.
Click the movie to see how it was done.
Creative Director: Chris Nott
Art Director: Tiffany Biziewski
Agency: On Ideas
Photography: Amy Ploss-Samson Figure 8 Studio