Health Diagnostic Labs • My HDL Hub

Objective: Create a visual look and background treatment to be applied to stock images using the company’s corporate colors repeated with some variation across multiple images so they present a consistent and distinctive look. Process/Solution: We did a series of quick and rough experimental techniques and shared the options with the agency before confirming our approach. The overall effect was achieved by applying tonal changes to the images, creating shape illustrations, and applying various color overlays to mask in to suit the image at hand. Techniques: Retouching, illustration Acknowledgements: Agency: Raison Art director: Lee Wall Photography: stock

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