BF Goodrich • Take Control

Objective: Enhance the automobile featured in the ad. The car that was approved and ordered for the shoot did not arrive on location so a backup car was photographed that did not have the correct paint color or tinted windows. Process/Solution: We selected the body panels, changed the paint color, darkened the windows, cleaned up extraneous reflections, illustrated a license plate from scratch complete with screws, and cleaned up, rotated, and retouched the tires making sure to highlight the tread pattern. Techniques: compositing, retouching, illustration Acknowledgements: Agency: The Martin Agency Art director: John Ryland Photography: Adam Ewing

© 2008 Adam Ewing
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